Your Ads Are Bringing Traffic. But Where Are the Sales?

If you're a skincare founder spending on Instagram ads but watching visitors leave without buying, your checkout flow is leaking money. I help D2C skincare brands fix conversion bottlenecks and turn browsers into buyers—without spending more on ads.

You're Not Alone—Most Skincare Brands Face This

High Cart Abandonment

70%+ abandonment rates are common for D2C brands

Mobile UX Issues

Users can't find the 'Add to Cart' button

Trust Gap

Product pages don't build trust fast enough

Confused Messaging

Copy doesn't speak to your ideal customer

Flat Revenue

Ad spend increasing, but revenue staying flat

"You're driving traffic to a leaky funnel. Every visitor that bounces is money left on the table."

I Find the Leaks. Then I Fix Them.

I'm a CRO specialist and copywriter who works exclusively with D2C skincare brands in the US, UK, and Australia. Here's how we work together:

1

Strategy Call

We'll discuss your current traffic, conversion rates, and biggest bottlenecks. I'll share initial observations about what might be holding you back.

30 minutes

2

Custom CRO Roadmap

If we're a fit, I'll create a detailed plan covering:

  • Product page copy rewrites
  • Checkout flow optimization
  • Mobile UX fixes
  • Trust-building elements
3

Implementation & Tracking

I work with you to implement changes and monitor conversion improvements over 60–90 days.

What Founders Are Saying

"

Ken's attention to detail is incredible. He watched every step of our customer journey and caught things our team completely missed. His explanations were clear, actionable, and showed he genuinely understands the skincare space.

Sarah M.

Sarah M.

Founder, Glow Naturals · Los Angeles, CA

"

Working with Ken felt like having an expert on our team. He was responsive, asked the right questions, and his recommendations made sense from both a UX and brand perspective.

James K.

James K.

Marketing Director, Radiant Skin Co. · London, UK

"

What impressed me most was how quickly Ken understood our brand voice and target customer. His insights into what our audience actually needs to see before purchasing were spot-on.

Priya S.

Priya S.

Co-Founder, Pure Beauty Labs · Melbourne, AU

"

Ken took the time to educate us on CRO principles while implementing changes. We didn't feel like just another client—he was genuinely invested in making our site work better.

Michael T.

Michael T.

Operations Manager, Botanical Bliss · Toronto, CA

"

As soon as Ken looked at our mobile site, he identified issues we'd been blind to. His mobile optimization recommendations were practical and aligned perfectly with how our customers actually shop.

Emma R.

Emma R.

Founder, Skin Ritual · Sydney, AU

"

I've worked with other copywriters before, but Ken thinks like a strategist, not just a writer. He connected our messaging issues to our checkout flow problems in ways I hadn't considered.

David L.

David L.

E-commerce Manager, Clarify Skincare · New York, NY

This Is Perfect For You If...

You're Ready If...

  • You're a skincare founder doing $10K–$100K/month in revenue
  • You're running Instagram or Facebook ads but conversions are below 2.5%
  • You have traffic, but something feels "off" with your funnel
  • You've tried DIY fixes but don't have time to test everything
  • You want data-driven improvements, not guesswork
  • You're based in the US, UK, Australia, or Canada

Not Quite Ready If...

  • You're pre-launch or doing under $5K/month
  • You're not quite ready for dedicated CRO yet

Questions? I've Got Answers.

30 minutes. We'll discuss your current situation, identify your biggest conversion challenges, and determine if we're a good fit.
Perfect! I can provide clear implementation guidance for your team, or handle copy and strategy changes directly.
Yes—I specialize in D2C skincare because I know the customer psychology, objections, and trust factors specific to beauty products.
Every brand is different, but we'll establish clear conversion goals during our strategy call and track progress throughout our engagement.
Book a 30-minute strategy call using the button below. If we're a fit after our conversation, I'll create a custom proposal for your specific needs.

Ready to Stop Leaving Money on the Table?

Every day you wait is another day of lost sales. Book your strategy call now and let's fix what's costing you conversions.

30 minutes. No pressure. Actionable insights you can use immediately.

Created by MiniMax Agent
×